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Enterprise Melbourne eNews, November 2011 |
From the Lord Mayor
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Christmas in the city provides many opportunities to show
Melbourne at its best during the traditionally busy season. New decorations have revitalised the city’s Christmas celebration, together with a forest of native trees at City Square and stunning light projections. More than 80 events and attractions are planned for the 30 days of the 2011 Christmas Festival experience. Find out how your business can get involved below.
Christmas comes against a backdrop of the city’s strong economic performance. Melbourne’s commercial and retail sectors lead the nation, with international and local retailers showing great confidence in our city. Tenant demand for office space remains strong and the Melbourne central city office market has Australia’s lowest vacancy rate.
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News you can use |
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Success abroad: Business Missions
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10 years of leaders
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During the China mission, graduates of Melbourne’s Tianjin Government Leaders program celebrated the 10 year anniversary of successful collaboration.
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Melbourne Retail and Hospitality report cards released
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City retailers continue to make their mark in laneways and the inner city fringe, according to the Year Five Retail Report Card, a joint initiative of the City of Melbourne and the Victorian Government.
Major redevelopments in the Bourke Street Mall have helped to activate the sector, including iconic department stores Myer and David Jones, and the opening of international fashion chain Zara. Read the Year Five Retail Report Card
The thriving hospitality sector is also continuing to grow and diversify, reinforcing Melbourne’s status as the ‘foodie capital’. The 2011 report includes the results of the recent Value of Hospitality Study and details some of the sector’s emerging trends, including the rise of social enterprise. Read the 2011 Hospitality Strategy Report |
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Business opportunities |
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Melbourne’s waterfront facelift
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Summer is the perfect time for consumers to reconnect with the city’s precincts, attend major events and explore the waterfront.
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Summer Marketing EOI: now open
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The City of Melbourne’s Summer Marketing Campaign will include advertising, dedicated web campaign and social media, with a focus on the waterfront experience, and all that summer has to offer in our city.
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School holidays EOI
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Make your school holidays events and activities a part of City of Melbourne's Summer campaign.
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Business Marketing eNews
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Want to find out the latest marketing opportunities for your business? Everything you need to know is now covered through the Enterprise Melbourne eNewsletter, and from time to time you may receive direct opportunities to be involved in our campaigns and events. If you no longer wish to receive this information please unsubscribe by clicking on the link at the end of this newsletter.
Check out the new business marketing page on Enterprise Melbourne
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Suburb outlook |
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Docklands by the numbers
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From industrial heartland of the city over the last 10 years Docklands is still growing at a rapid pace. The City of Melbourne has started releasing, the 2010 CLUE (Census of Land Use and Employment) Reports by suburb. These reports include data, trend graphs and analysis on the City’s economy and an overview of census contents. Docklands and North Melbourne are the first reports that can be downloaded from the City of Melbourne website.
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Get involved |
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30 Days of Christmas – get your business involved
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Christmas is a special and exciting time in the City of Melbourne, and in 2011 the city’s streets and landmarks will be transformed with a brand new Christmas decorations program including a Christmas forest made of living native trees at City Square, as well as over 80 events and attractions throughout 30 days of the 2011 Christmas Festival experience.
As a business there are many ways that you can create a point of difference and take advantage of the Christmas experience. View some ideas here.
Collins Street Precinct Christmas Decorations competition
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